Industry Topics
Innovation in partnership

Innovation in partnership

Bob Kehl, Data Analyst A key element in all our client relationships is having a clear focus on performance, and transparently measuring our performance against mutually-agreed key performance indicators (KPIs). Those metrics then feed into customer satisfaction...

Fake news

Fake news

Paolo Gaggero, Senior Account Manager We tend to think of “fake news” as a new thing. But this goes back much further, to the 18th and 19th centuries.  Back then, coach travellers would stop at a town called Stony Stratford, north of London. They would refresh...

A social challenge

A social challenge

Phil Thomas, Account Manager In today’s “always on” culture, social platforms, online forums, and other digital destinations allow customers to publicly – and instantly – voice their opinions and share experiences, good or bad. Social care conversation is on the rise....

Social, unsocial

Social, unsocial

Paolo Gaggero, Senior Account Manager Social media is just that – it’s social, so it’s hardly surprising that a growing number of consumers, particularly younger people, are using it as their primary means of communicating with brands. Simply, it’s how a lot of people...

Symphony in outsourcing

Symphony in outsourcing

Nick Sellers, Senior Director, Strategy & Marketing To some extent, we are all outsourcers. When our car breaks down, we take it to a garage. When our pipes leak , we talk to a plumber. But if outsourcing those tasks seems a sensible option, why do so many...

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